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The Rebranding of a Safety Culture

Whether we choose to recognize it or not, every company has a safety culture that continuously changes, and even rebrands itself from time to time. An opportunity for safety performance improvement is created by choosing to recognize the need and manage the rebranding of the culture. The concept of a safety culture can be divided into broad and narrow aspects. 

Product Number: 51219-208-SG
Author: Christopher Peightal, Joseph Singerhouse
Publication Date: 2019
Industry: Coatings
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Whether we choose to recognize it or not, every company has a safety culture that continuously changes, and even rebrands itself from time to time. An opportunity for safety performance improvement is created by choosing to recognize the need and manage the rebranding of the culture. The concept of a safety culture can be divided into broad and narrow aspects. The broad aspects derive from the definition of a safety culture, while the narrow aspects of a system are relevant to the physical, institutional, behavioral, and spiritual cultures. Rebranding towards an advanced, sustainable safety culture requires a delicate balance between the narrow aspects.

Whether we choose to recognize it or not, every company has a safety culture that continuously changes, and even rebrands itself from time to time. An opportunity for safety performance improvement is created by choosing to recognize the need and manage the rebranding of the culture. The concept of a safety culture can be divided into broad and narrow aspects. The broad aspects derive from the definition of a safety culture, while the narrow aspects of a system are relevant to the physical, institutional, behavioral, and spiritual cultures. Rebranding towards an advanced, sustainable safety culture requires a delicate balance between the narrow aspects.

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