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No Place for Hipsters when the Substance behind a Pretty Façade is Required

No Place for Hipsters when the Substance behind a Pretty Façade is Required
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In contrast to the Hipster projected or “posed” image based solely upon appearance in lieu of substance, a company’s brand-image projected by paints & coatings requires performance derived from consistently sound chemistry and manufacturing. The protective paints and coatings on the façade of commercial buildings are a significant aspect of the image associated with the owner organization. 

Product Number: 41213-775-SG
Author: Cynthia O’Malley
Publication Date: 2013
Industries: Coatings , Coatings and Linings
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$20.00
$20.00

In contrast to the Hipster projected or “posed” image based solely upon appearance in lieu of substance, a company’s brand-image projected by paints & coatings requires performance derived from consistently sound chemistry and manufacturing. The protective paints and coatings on the façade of commercial buildings are a significant aspect of the image associated with the owner organization. A coating with chemical functionality and consistent performance is required in order for the façade to remain an asset and not become a liability. In other words, the “substance” of the coating material itself is critical. The posed image of a hipster, that lacks actual substance, won’t cut it. Let’s assume that due to good foresight the coating chosen to convey your image was selected based on a proven track record and tested performance. But what assurance do you have that the coating materials actually supplied to the project are the products that were tested when the original selection was made? Although a relatively common practice in the industrial coatings arena, the concept of baseline characterization of coatings is yet to be widely implemented in the commercial building field. Some organizations already exist that address the need for standard performance evaluations of industrial and commercial coatings. A brief synopsis of applicable performance evaluations developed by organizations in the industrial and commercial sectors is provided as background. The concept of baseline characterization of coatings coinciding with performance evaluations will be described with specific examples of applicability in the commercial coatings field.

In contrast to the Hipster projected or “posed” image based solely upon appearance in lieu of substance, a company’s brand-image projected by paints & coatings requires performance derived from consistently sound chemistry and manufacturing. The protective paints and coatings on the façade of commercial buildings are a significant aspect of the image associated with the owner organization. A coating with chemical functionality and consistent performance is required in order for the façade to remain an asset and not become a liability. In other words, the “substance” of the coating material itself is critical. The posed image of a hipster, that lacks actual substance, won’t cut it. Let’s assume that due to good foresight the coating chosen to convey your image was selected based on a proven track record and tested performance. But what assurance do you have that the coating materials actually supplied to the project are the products that were tested when the original selection was made? Although a relatively common practice in the industrial coatings arena, the concept of baseline characterization of coatings is yet to be widely implemented in the commercial building field. Some organizations already exist that address the need for standard performance evaluations of industrial and commercial coatings. A brief synopsis of applicable performance evaluations developed by organizations in the industrial and commercial sectors is provided as background. The concept of baseline characterization of coatings coinciding with performance evaluations will be described with specific examples of applicability in the commercial coatings field.

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