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Building and Marketing a Great Portfolio
Available for download

Building and Marketing a Great Portfolio

Product Number: 41207-384-SG
Author: John H. Stahl
Publication Date: 2007
$20.00

The camera is one of the best marketing tools you can own. Good photographs can tell a story of quality and help educate your potential customers with step by step before and after examples of your work.
Going ‘Green’ with Your Painting Company
Available for download

Going ‘Green’ with Your Painting Company

Product Number: 41207-334-SG
Author: Joel Hamberg
Publication Date: 2007
$20.00

This article will help you as a painting contractor to make the change to green products. Four things will be highlighted: How to identify “green” paint products, application methods, marketing their use and turning your project into a winner.
Peer-to-Peer: Been There, Done That. Now Learn!
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Peer-to-Peer: Been There, Done That. Now Learn!

Product Number: 41207-354-SG
Author: Ronald A. McKenzie
Publication Date: 2007
$20.00

As an owner of a painting and decorating company, wouldn’t you love to be able to sit down and pick the brain of your fiercest competitor? Of course you can’t, but the idea of finding out why they’re successful, or how they solved a particular problem, is an intriguing thought. If you can’t talk to your competitor, why not talk to a painting company that would be your competitor if you were in another state? That is what Peer Groups are all about.
Selling Up, Not Selling Out
Available for download

Selling Up, Not Selling Out

Product Number: 41207-352-SG
Author: Frank Magdits
Publication Date: 2007
$20.00

Selling Up and not Selling Out is all about being selective regarding how you conduct your painting contractor business. You can charge more and thus generate higher profits for each job by following a sound business formula. 
They Want You - 4 Steps to Marketing & Communication Success
Available for download

They Want You - 4 Steps to Marketing & Communication Success

Product Number: 41207-323-SG
Author: Brandt Domas
Publication Date: 2007
$20.00

Learn how to maximize getting the word out about you and your company. Branding without proper communication systems in place is ineffective and most often useless. Attendees learn about discovering, building, implementing, and evolving business systems to create demand for their service or product.
Truth or Marketing? Hocus Pocus or Real Information? How are You Selecting Products for Your Projects?
Available for download

Truth or Marketing? Hocus Pocus or Real Information? How are You Selecting Products for Your Projects?

Product Number: 51220-248-SG
Author: Murray Heywood
Publication Date: 2020
$20.00

A common frustration in our industry is the project submittal process. Engineers, Consultants, owners and manufactures are frustrated by the process. How do you really know what products are right for your project? Data from recent studies show that projects where two or more manufacturers’ products are specified, results in overall project savings of 23% or more. This demands a closer look at the selection and specification process.
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