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Performance, cost, and safety drive the coatings industry. Safer and environmentally friendly coatings continue to be a hot topic of discussion globally; however, the adoption of greener coating technologies is slow, especially in the US. This could be attributed to many factors, but from the formulator's perspective, performance is key. Waterborne coatings have been used in architectural applications for decades, but typically these coatings are valued mostly for aesthetics, ease of use, and low cost.
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For years, accelerated weathering test equipment has been utilized to showcase performance of coatings as a means to justify changing to new and “better” materials. While an accelerated weatherometer is useful in confirming a material’s performance, the results can be misleading in certain situations, resulting in misguided decisions based on a marketing department’s zeal to secure additional sales.